Life on BlackBerry
Demand Generation Tour Visits A La Carte & Art

The Life on BlackBerry® Tour is a nationwide event marketing tour that will leave consumers with an understanding—perhaps for the first time—that BlackBerry is more than a device for phone calls and email. It is everything they need, all in one place. The tour comes to A La Carte & Art May, 17-18 in downtown Mountain View.

Over 8 million people in the United States currently use a BlackBerry. These are passionate users that love to interact with the tour, learn new tips and tricks and discover new applications. The tour is fun, has a strong brand image and promises to enhance the overall experience for festival attendees.

BlackBerry Mascots and Street Teams will be on-site taking photos of consumers, answering BlackBerry related questions, demonstrating applications and distributing fun give-a-ways and collateral materials.

The tour features many cool components: there’s the BlackBerry branded tour bus, the LED trailer with a mobile Jumbotron playing a BlackBerry video throughout the day, the curbside electric powered cart that houses 30 BlackBerry’s and plasma screens, and four life sized BlackBerry kiosks, each with a touch screen monitor for consumer interactions.